Rue 21

Lookbook Design 2019

Rue 21 is an American specialty retailer of casual attire for men and women. They design clothes for any event or season, keeping their looks ever-changing. With the seasons always evolving and with new clothes being made, I wanted to make a lookbook for the upcoming spring season, so people will be able to see what new looks will be coming soon.

For the lookbook, I wanted to showcase spring flowers in each look, so the viewer can see themselves wearing the outfit in the future as well as get inspiration. I also wanted to make the spread pop by using splashes of color from the images of the models and clothes.